People in business sometimes find their minds "going on vacation" even before the holidays arrive. Depending on your industry, some businesses are really busy between Thanksgiving and New Year's (especially retail). Other industries may find that their daily activities become sluggish and extremely quiet. But don't get discouraged.
If you are a business, who is swamped during this period, you are probably thankful to be busy, though the more organized you can be and alert to keeping a handle on overhead, the better the outcome.
For those in a company, which finds the phones quiet and activity slow, now is a time to be planning a strategic calendar for 2012. Research all you can on economic forecasting, making sure you have the best people on staff, and providing those people with the best tools and resources in order that they can be most effective and productive.
The old saying that you have to spend money to make money has some truth to it. However, it is "how" you spend that money that produces positive results. There needs to be a well-based plan for marketing and development to be successful. What will it take to reach your goals? Do you have creative and strategic people on board to help you identify your needs and who know of valuable resources? Are you "listening" to the needs of your customers/clients?
We want all to enjoy this holiday season, yet use any quiet times to maximize your best potential for 2012. If you use your time wisely, you should be able to make some good decisions and take whatever actions you can over the next few weeks to prepare for 2012 and still savor the special meaning of this holiday season.
Robyn Crigger
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